Title: Live More Vespa

Position: Creative

Role: Concepting +

Storyboarding

Riding a Vespa means embracing life in the spontaneous lane—and that’s exactly what we wanted to capture in this short video. After all, what’s more spontaneous than a drive-through wedding, Vegas style?

Our goal was to create something fun and attention-grabbing that perfectly delivered Vespa’s brand message, “Live More Vespa,” before any twitchy fingers could even think about hitting the skip button.

With YouTube and other socials covered, we took the message to the streets, using our hero image for OOH placements and magazine spreads.

Now, I can’t say for sure if drive-through weddings became the next big thing, but Vespa sales definitely went up during this campaign. (You’ll just have to take my word for it.)

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