Title: Tilda: Elevate Your Plate

Position: Creative / Social Creative

Role: Ideation + Art Direction + Copywriting

My work on Tilda had two key aspects. First, I crafted social cut-downs from a long-form YouTube film. This involved optimizing the content for social platforms by reworking scenes, tweaking scripts, and adding graphic overlays or text to boost attention-grabbing appeal for viewers scrolling through their feeds.

Additionally, I ensured each cut was tailored to the unique requirements of platforms like Instagram, TikTok, and Facebook, maintaining both brand consistency and audience engagement. The challenge was balancing storytelling with brevity, ensuring every second of the video packed a punch and encouraged shares, likes, or comments.

The second part focused on always-on social content, primarily for Instagram. This included a mix of still and animated posts designed to showcase promotions, holidays, new releases, and everything in between.

I oversaw the creative process, shaping the overall concept from both an art direction and copywriting perspective—developing engaging headlines, captions, and visuals

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