Title: PlayOJO - Gamification

Position: Social Creative

Role: Ideation + Art Direction + Copywriting

PlayOJO is an online casino and gaming brand known for its iconic characters and unique games, offering real-money prizes. Our challenge was to translate this dynamic experience to their social platforms. We achieved this by gamifying every element of the content we created and shared.

We designed interactive stories using a ‘tap & hold’ mechanic, challenging followers to stop the roulette wheel on a missing letter, match three in a row, uncover hidden messages, and more. Those who nailed the challenge could screenshot their success and DM it to us for a chance to win real-world prizes or cash rewards.

PlayOJO boasts a cast of iconic characters, from the Viking to the Explorer. We brought these personalities into the games, creating a sense of familiarity for loyal players while sparking excitement for newcomers.

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