Title: Major League Baseball - HRDX
Position: Creative
Role: Concepts & social edits +
copywriting
Harry Pinero takes the spotlight in one of our social videos, offering audiences a sneak peek at what to expect from Home Run Derby X. Set in a London chicken shop, Harry and supporting talent break down the ‘what, where, and when’ of the event, enhanced by bold graphic overlays and animations that bring extra flair to the video.
We knew that educating a UK audience about baseball—especially this new format—would be key to the campaign's success. To tackle this, we developed a series of social videos combining new and existing footage with eye-catching animations and graphics designed to captivate and inform.
Major League Baseball's electrifying new game format, Home Run Derby X, was heading to the UK and needed a campaign to take the country by storm, generating buzz for the upcoming series.
Enter Bring the Noise—a campaign rooted in youth culture and music, designed to leverage talent and creators to engage and educate the next generation of fans about this exciting new format.
The campaign launched with a bold, attention-grabbing film that made waves across MLB and talent channels, followed by a stream of dynamic social content to sustain the hype and keep the momentum building all the way to game day.
