ASOS is a brand that champions choice—celebrating the freedom to wear what we want and why we want it. This philosophy lies at the core of what fashion should represent.

With this in mind, we developed ASOS’s new activewear campaign for 2023, titled “Your Way.” The campaign highlights how modern activewear seamlessly adapts to different lifestyles and occasions—from the gym to the club, the track to the grocery store—empowering you to make sportswear your own.

During the filming of the hero video, we seized the opportunity to create a series of social videos, including branded content for Nike’s new running shoe, set to launch on asos.com shortly after, as well as behind-the-scenes moments—what we called “As Seen on Set.”

Position: Senior Creative

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