Title: Adidas Originals x Asos

Position: Senior Creative

Role: Ideation + Retouching +Social Edits

A predominantly OOH campaign (with added social elements) that celebrated the myriad of ways Adidas Originals could be worn. This franchise of shoes offered endless possibilities for expression, with each wearer bringing their own unique style.

By blending urban environments, expressive styling from ASOS, and staying true to the Adidas brand, we were able to create a modern, fresh re-telling of the stories behind the Samba, Gazelle, and Spezial.

While the OOH campaign was the main focus, we also wanted to capture a series of short, stylized social videos that embodied the vibe of the campaign. These videos acted as both a launch and a direct link to the brand website for click-throughs and purchases.